This post was written by Volo for Dwellable.
Catering to families is probably one of my favorite vacation rental niches. Not just because I have two kids that travel with me a lot, but because of the connections that deepen and the memories that are created during those times.
That is what this industry is (or should be) about! Connections to something, someone, somewhere.
Most vacation rentals that are “family friendly” are actually pretty generic; generally a larger home (3+ bedrooms with a couple of bathrooms), are central to tourist draw of the given area, and may offer a few recreational activities.
While a foosball table and pool are great to have, there are many more opportunities to take a thoughtful approach to creating a family-friendly experience and making your rental a magnet for a specific guest.
“Obsessively specialize. No niche is too small if it’s yours.” Seth Godin
First, start looking for gaps. Who is catering to families in your market? What type of property are they offering? What’s missing?
You don’t have to have a large home to build a killer family experience. Understand what type of family you are catering to (or that needs to be catered to); a large, extended family or a young one with a toddler or two? Or maybe you have the ability to cultivate a family experience by appealing to an ethnic group? All can cater to families, but are extremely different experiences.
Regardless of the experience, there are some mandatory basics for “family friendly” rentals; safety items like a pool gate (if you have a pool) and hard-to-travel-with items like a portable crib, highchair and basic linens.
If you want to crush the competition, you have to step up your game from the basics. Even if you are on a tight budget, your guests will love the thoughtfulness. They will talk about it and probably even post pictures on social media (be sure to provide the appropriate links to be tagged). Some ideas:
Arrival snacks: I love my kids dearly but sometimes they can become pretty annoying after a long day of travel. Especially when they are “hangry.”
Taking into consideration that most kids, of all ages, are a hot mess by arrival, providing an assortment of healthy and kid-friendly snacks is an amazingly warm welcome for parents and kids alike.
Depending on the ages you attract, a fruit assortment with some juice boxes or Horizon milk singles is great. Complete the care package with a unique itinerary and small toys for kids to play with during their stay.
If you’re short on ideas, Pinterest never fails! ☺
Games! There will always be down time at your rental for guests. Some of it by choice, other times because of illness, fatigue or because of inclement weather. Additional activities are key when disaster strike.
Books, DVD’s and toys are great go-to’s. We turned one of my clients’ lofts into a rainforest themed Lego Land. Décor was complements of Ikea, so it was awesomely inexpensive. The walls were painted in chalkboard paint, classic books covered the shelves, and beanbags littered the floors.
When parents presented rental options to their kids, do you think this house was at the top of the list? Never underestimate the power of a child’s opinion.
Above all, I’ve found that the best activities are board games! Risk is quite possibly the best game in the history of the world, in my opinion, but be sure to include games suitable for all ages. I particularly love those that engage an entire family and create a good ‘ol fashioned connection.
Extras: Paying attention to details and being ample with extras are what make a good vacation rental great. Especially if there are kids! Kids are messy, they get sick, and they have different needs. More often than not, families need a true home away from home:
a. Linens: Provide extra sheets as no parent wants to wash a load at 2am if someone gets sick. Same holds true for towels, throw blankets, and pillows. Complimentary detergent (and other cleaning supplies) is also a plus if you can fit it into your budget.
b. To-do lists: have unique itineraries available! Both for nearby attractions and those requiring a small/medium length drive. You know the area best (hopefully), so share it along with tips and tricks you’ve picked up being a “local” (buying discounted passes, for example).
c. Kitchen: Stock your kitchen so a family can cook, and eat, a proper meal. This is one of the foremost reasons for choosing a vacation home. Unfortunately, so many kitchens I visit are devoid. If you’re going to spend money on one room, make your kitchen amazing.
This post was written by Kris Getzie.